Browsing All Posts filed under »Copywriting«

Gear Patrol “Breakthroughs”: Gear & Tech 10-Part Series

February 17, 2012

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What gear and gadgetry is important to your active, everyday lifestyle? Now, what critical technology –and its historic breakthrough– makes that gear tick? These two questions, more or less, are the underlying goal behind a recent assignment working with the fun and creative team at Gear Patrol. The site’s focus is tailored around adventure, product […]

Merrell ‘Wilderness Escapes’: SLC, Denver, Boston, D.C.

October 18, 2011

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Assigned to write a few more short destination features for an upcoming Merrell campaign, this is part two of “Wilderness Escapes.” This series features Salt Lake City, Denver, Boston and Washington, D.C. All of which are great destinations in their own right, and they all have a vast array of outdoor activities to offer travelers. Salt […]

D.C.: Kayak and Canoe the Chesapeake Bay Islands

October 18, 2011

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Over 200 rivers and streams feed into the United State’s biggest estuary, the Chesapeake Bay, which is home to dozens of islands that provide both refuge for diverse wildlife and recreation for lucky paddlers. The bay’s shallow-water environment is an ideal cruising ground for both advanced and beginner paddlers. Many of the islands are comprised […]

Denver: Climbing in Eldorado Canyon State Park

October 18, 2011

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Located conveniently between the vast wilderness of Rocky Mountain State Park and Denver’s vast urban metropolis, Eldorado Canyon has become one of the most popular day-trip destinations in the region. A recreational hub for hikers, mountain bikers and climbers alike, the biggest draw to “Eldo” are the sheer, golden sandstone cliffs that rise dramatically above […]

Boston: Hiking Mount Washington, New Hampshire

October 18, 2011

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As New England’s tallest peak, located within New Hampshire’s prominent Presidential Range, Mount Washington is a keystone of the area’s outdoor culture. The mountain and surrounding landscape provides a home for miles of well-marked hiking trails, including the Appalachian Trail which crosses the summit, and you’ll find trail settings ranging from valley crossings to technical […]

SLC: Mountain Biking the Wasatch Crest Trail

October 18, 2011

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The Wasatch Range runs along the western fringe of the Rockies from Idaho to Utah, and its unique terrain and favorable four-season weather provides a vast playground for any outdoor lover. Planted firmly along the western side of the range, Salt Lake City’s booming metro area is the gatekeeper to the Wasatch and its seemingly […]

Merrell ‘Wilderness Escapes’: NYC, SF, LA, Seattle

September 10, 2011

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Assigned to write a few short destination features for an upcoming Merrell campaign, the first four in the series are focusing on New York City, San Francisco, Los Angeles and Seattle. All of which are amazing destinations in their own right, and they all have a vast array of outdoor activities to offer travelers. Here’s the […]