What do you get when you create a bespoke outerwear kit fastened with hundreds of L.E.D. lights, and then film said suit ripping powder in pitch black with a Red Epic camera? This… a dreamy visual stunt using only the glow of the suit as the primary light source.
Directed: Jacob Sutton. Suit: John Spatcher. Shredding: William Hughes. Location: Tignes, France
The glowy outerwear trend is bustling for 2012/13, check out my friend and ex-office mate Robb Farrington repping some Nike Snowboarding outerwear with similar… buzz.