Event Archives: Gatorade at Superpark 13

Posted on February 8, 2012

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After watching the photos come in from last weekend’s Supernatural event, I was reminded of other high-profile snowboard events like Snowboarder Magazine’s annual Superpark event. This year will be the 16th, so stay tuned this spring to snowboardermag.com.

I was lucky to be a part of infamous number 13, when I was planning and executing Gatorade’s first-ever action sports sponsorship activation. This included pro skate events like the legendary Tampa Pro, grom-farming amateur events like the Free Flow Tour, as well one of the most progressive annual snowboard park events –Superpark.

    Lonnie Kauk giving his all, in his Sierra backyard. Superpark 13. Photo: Snowboarder Magazine

Lonnie Kauk giving his all, in his Sierra backyard. Superpark 13. Photo: Snowboarder Magazine

Suparpark 13 went down at Mammoth Mountain in May, 2009, less than a month after we executed a similarly-awesome Women’s Superpark event at neighboring June Mountain. From the pre-planning brainstorms through the onsite banner-checks and break-down, working alongside other industry vetrans and the 250 invited riders and media was a blast to say the least. Rest assured we played as hard as we worked.

More from photos from Superpark 13.

More videos from Superpark 13.

Superpark 13 Mammoth: Matt Roberge Edit

Mammoth Superpark 13: Robert Allen Bradford Edit

Snowboarder Magazine, issue Jan 2010.

Cover. Snowboarder Magazine, "Superpark 13" issue, Jan 2010.

Cover. Snowboarder Magazine, "Superpark 13" issue, Jan 2010.

Spread. Snowboarder Magazine, "Superpark 13" issue, Jan 2010.

Spread. Snowboarder Magazine, "Superpark 13" issue, Jan 2010.

Spread. Snowboarder Magazine, "Superpark 13" issue, Jan 2010.

Spread. Snowboarder Magazine, "Superpark 13" issue, Jan 2010.

Thanks. Snowboarder Magazine, "Superpark 13" issue, Jan 2010.

Thanks. Snowboarder Magazine, "Superpark 13" issue, Jan 2010.

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Posted in: Etc., Media, Sports, Travel