In celebration of the Prius’ 10-year run as America’s most popular hybrid, Toyota has been awarding grants for concepts that “encapsulates the forward-thinking design ideas of the Toyota Prius.”
So begs their question, and the project starting point, what if the Prius were a bicycle? Prius Projects No. 011 –aka. PXP (Prius X Parlee)– was announced in April, 2011.
Toyota recruited Boston-based Parlee Cycles with a collective goal: to create an ultra-efficient concept bicycle that embodies ground-breaking form and technology.
Quick to accept the task, Parlee Cycles is no stranger to said mission thanks to their reputation for renowned craftsmanship and eye for design and construction. They created an overtly sexy and equally efficient monocoque carbon-fiber body, which allows the bike to remain light and stiff while providing a comfortable ride.
Adding technology to the ride, Prius and Parlee reached out to Pittsburgh-based design think-tank Deeplocal to see how the bike’s tech could gain improvements. Wasting no time, and turning many heads, literally, Deeplocal created a shifting system that lets riders change gears without using hand or feet. That’s right, we’re talking mind control and shifting gears via brain waves captured by a helmet –stuffed with neurotransmitters– connected to electronic shifters.
According to Toyota, “Striving to innovate more efficient and sustainable means of transportation is a goal that we believe should reach beyond the four-wheeled vessels.”
After 10 weeks of brainstorming, collaboration and production, the PXP concept is complete. Watch the video, and visit ToyotaPriusProjects.com to read more about the PXP and other Prius projects.